Publish date: - Category: Binational Region

Talking about the Conference: “The Future of Mobility: The Lithium Valley Initiative”

Presenting the Conference, Jeremy Martin (Vice President, Energy & Sustainability of the Institute of the Americas) talked about the future of mobility, and what he wants to call “The CaliBaja battery economy”. During its presentation, it marked how the cross-border ecosystem is a crucial part of the evolution of the mobility industry, and how part of the benefits is due to different value chains and supply chains networking in the mega-region.

Confronting the challenges in the mobility industry


Numerous studies have been exploring the major factors that affect the evolution of mobility for commercial users, such as the rise in Mobility-as-a-Service (MaaS), and how to keep the logistic transportation of goods or raw materials partake in the electric vehicles boom.

Future demand in the automotive industry must stay up to date with the advanced mobility technologies, but also governments need to plan ahead for the proper mobility ecosystems for economic growth and mobility solutions.

Cost-effective and cooperative mobility technologies are the important goals. Therefore, making the energy transition one that needs attention to the delicate balance between supply and demand, and the issue of energy security a place where there is room for contributions.

Alternative fuel vehicles went through a rapid transformation due to the urgency of complying with rigid fleet emission regulations, that is why every major auto manufacturer has some target for reducing its internal combustion engine vehicles by 2030-2035.

A lot of startups and Research and Development were born due to all these challenges that the automobile industry is confronting. Where will your company be?

Automaker EV commitments

  • Phasing out internal combustion engine vehicles
  • Achieving net-zero emissions
  • Be ready for consumer behavior of adopting cleaner modes of consumption for transport

The Paris agreement and government policies determined that national contributions point to pulling carbon out of the transport, and also reducing the use of fuels. Allowing the commitments to be a natural way of moving forward in the future mobility society.

Such challenges of mobility disruptions can be the access to the mobility industry that some startups have been looking for. Even mobility trends can be taken into account to start the next big thing to have access to transportation.

You can get in contact with Tijuana EDC to know how you can get started in taking part in the Binational network of companies that have the experience in the transport sector your project needs.

If you wish to know more details about the conference given by Jeremy Martin, go and register at the following link: or if you want to get more personalized information on how the Binational region could help your company, contact us. We will give you all the information required to know if manufacturing in Tijuana is the best option for you.