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4th Borderless Business Congress

The Best Music Instrument Brands Choose Baja: You Should Too

Taylor Guitars, Gibson and Fender are some of the best music instrument brands. Concerning manufacturing, they have something in common: they chose Baja.
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Main topics

When it comes to knowing which are the best music instrument brands in the United States, it is enough to consult the sales figures that reflect the preferences of amateur, professional, and even famous musicians. First of all, according to Statista data, fretted instruments, in particular guitars, are the best sellers in the US. In 2021 alone, over 3.3 million guitars were sold in this country. This is a huge market and the business potential is there, but more importantly, how do the best brands make these instruments?

Here, we will mainly talk about guitar brands and why they are not produced in the United States (even though they are sold a lot here), but rather in Mexico, particularly close to the border.

Best Guitar Brands in the American Market

In the world’s largest musical instrument market, the US, through 2021, the average price of a guitar grew steadily for a decade. Of the more than 3 million guitars sold in this country alone, there are a couple of brands that cannot escape the knowledge of any connoisseur or aficionado. These brands manufacture thousands of guitars and their sales levels reveal their popularity.

According to the online marketplace for new and used musical instruments Reverb, we would find Fender and Gibson at the top of new and used electric guitar sales. In the case of acoustic guitars, we would find Taylor Guitars as one of the top-selling brands. But what do these brands have in common, besides being three of the best-selling and best music instrument brands? They all have production plants in Baja California, Mexico.

Baja California and Musical Instruments Production

Why are so many factories moving to Baja California? Economic development in Mexico has given a long list of benefits for foreign and domestic companies wishing to establish in strategic areas, such as the border with the richest state in the United States. Baja California offers a wide range of logistical facilities and regulatory and tax benefits, with very competitive costs compared to other countries, such as the United States itself.

The No. 1 manufacturing exporting state in Mexico, Baja California has more than 60 years of manufacturing experience; more than 120 industrial parks; is close to 3 seaports (San Diego, Long Beach, and Ensenada); has 5 ports of entry to the United States (with a sixth under construction); 3 international airports (San Diego, Tijuana and Mexicali); and is an expert in Mexico’s multiple Agreements for the Promotion and Reciprocal Protection of Investments (APPRIs) and Free Trade Agreements.
This is the reason why foreign investment in Mexico has led brands such as Fender, Gibson, Taylor Guitars, Aquarian Drumheads, Glasser Bows, and many others to establish themselves in Baja California and other states.

How Can Your Company Benefit From All This?

There are many business opportunities in Mexico for companies wishing to establish their operations here. Particularly, Baja California offers a lot of Contract Manufacturing solutions that work because of the highly skilled workforce and the logistical and regulatory advantages mentioned above. But also, expertise in the field of instrument manufacturing is of utmost importance if you want to produce like the best music instrument brands do.

Companies interested in venturing into musical instrument manufacturing or even established brands looking for new locations for their production factories should think of Baja California as a very good option for them. All of the above benefits plus its proximity to California make it a great option.

If you are considering this and want to learn more about how to get started or need help getting started, contact Tijuana EDC. With over 30 years of experience providing free advice to investment projects in the city of Tijuana, they will be your best ally to get your next venture off the ground.

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If you seek growth, visibility, and valuable connections, become a member today and elevate your business to the next level!
At Tijuana EDC, we facilitate your investment process by providing specialized consultancy, connecting you with regional professionals, and accessing government incentives.
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